Search engine marketing Research Paper Example | Topics and Well Written Essays - 250 words

Search engine marketing - Research Paper Example Players in the search engine marketing industry relate to Priceline.com, Rough Guides, Whatsonwhen, Expedia and Lastminute.com. These institutions are re- intermediation and cyber mediation companies that capture significant portions of the market and ensure that new products and services are created (Kennedy & Hauksson, pg.76). They have been modeled to save time and effort for the consumer by ensuring price competitiveness and value added services provision. They contain IDTV models and mobile devices to provide easy interactions with the consumers. Their weakness is that they may be hacked and may contain irrelevant data which is not up to date. They are fast and speedy with regard to information relay. The main question that MediaContact wants answered relates to which channels generate more revenues and which channels bring the highest online reviews (Kennedy & Hauksson, pg.89). To address this issue, an analysis and review of the channels can be carried out so as to determine the most profitable channels as well as the